MAHORIC AI
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Emergency Call Recovery · For plumbing companies

The 2:47 a.m. call you missed is already dialing the next plumber.

Mahoric AI answers the calls your crew can't get to, day or night. It collects the job, the address, and the urgency, then puts the lead on your phone while the homeowner is still on the line, not on Google.

Book 10 minutes with JM Call the demo line 506 229 0175
You keep your number
Live within a week
60-day pilot, cancel after
Call missed
Instant text back
Details collected
On your phone
2:47
TUE · SAINT JOHN, NB
Missed call
(506) 555-0148 · Rothesay
now
HP
Harbourview Plumbing
after-hours line
Sorry we missed you, this is the after-hours line for Harbourview Plumbing. What's going on tonight?
Water is leaking under my kitchen sink and it won't stop
Got it. I can take the details right now and get this to the on-call tech. Tap to talk, or keep texting.
Sent 2:47 a.m. · 19 seconds after the missed call
HP
Harbourview Plumbing
collecting job details
Is water actively leaking right now?
Yes
Okay, marking this urgent. What's your name and the address where help is needed?
Sarah, 123 Main Street, Rothesay
Thanks Sarah. Sending this to the team now. You'll get a text confirmation in a minute.
YOUR PHONE · 2:51 A.M.
New urgent lead
NameSarah T.
IssueActive leak, kitchen sink
Address123 Main St, Rothesay
Phone(506) 555-0148
PriorityURGENT
SourceAfter-hours intake
LoggedLead sheet, row 41 ✓

No rip-and-replace. Leads land in your texts, your inbox, and a live lead log, right beside whatever you already run jobs in.

Jobber ServiceTitan Housecall Pro Google Local Services Your existing number

The problem

You're not losing jobs to bad work.
You're losing them to voicemail.

Emergency work is won by whoever picks up. There are three moments where good shops quietly leak booked jobs, and they all end the same way.

During the day

Your techs are under a sink

The phone rings while everyone is mid-job, elbow deep in someone's crawl space. Nobody can break to answer, so a real customer hears a recording.

→ goes to voicemail
After hours

Burst pipes don't book ahead

Sewer backups and active leaks land at 2 a.m. and on long weekends. The homeowner is panicking, water is spreading, and they will not wait for morning.

→ goes to voicemail
Line busy

The second call rings out

Your dispatcher is already on a call when the next one comes in. Two emergencies, one set of hands. One of those callers starts dialing your competitors.

→ goes to voicemail

How it works

From missed call to lead on your phone
in about four minutes

The system sits behind your existing number and only steps in when nobody picks up. Here's the whole loop.

1

A call slips past your team

On the tools, after hours, or your line is tied up. The caller hears your usual ring, then the system catches it instead of voicemail.

Status: missed
2

The caller gets answered in seconds

An instant text lands on their phone, or the line is picked up live. Either way, someone is talking to them, so they stop dialing other plumbers.

Status: answered
3

It collects and triages the job

Name, phone, address, what broke, and how bad. "Is water actively leaking right now?" gets the job flagged urgent. It never plays plumber, it takes details.

Status: details in
4

Your team gets the alert

Text and email with everything, logged to a live lead sheet, and the caller gets a confirmation with your callback or booking link. You decide who rolls.

Status: booked by you

What you actually receive

The alert your on-call tech wakes up to

No app to learn, no portal to check at 3 a.m. The lead arrives as a plain text and an email with every detail your dispatcher would have asked for.

The math

We're not going to quote you
somebody else's stat

You know your call volume and your ticket sizes better than any industry report. Plug in your own numbers and see what missed calls are costing you.

5

Count after-hours, on-the-tools, and busy-line calls. Your phone bill knows the real number.

$450

Burst pipe, sewer backup, water heater swap. Whatever a typical urgent job invoices at.

30%

Be conservative. Not every recovered caller books, but the first shop to respond usually gets the job.

Walking out the door each month
$9,900
22 missed calls × $450 average ticket
Recovered at your win rate
$2,970
vs $500 a month for the system
At your numbers, about 2 recovered jobs a month covers the entire cost. Everything past that is yours.

Estimates only, based entirely on the numbers you set above. During the pilot the lead log tracks every recovered call, so after 60 days you're judging real results, not a slider.

After-hours call · transcript 2:47 a.m. · 3 min 40 s
Line
Thanks for calling Harbourview Plumbing. I can get your emergency to the team right now. Are you dealing with an active leak, a blocked drain, no hot water, a sewer backup, or something else?
Caller
There's water leaking under my kitchen sink.
Line
Got it. Is water actively leaking right now?
Caller
Yes, I've got towels down but it keeps coming.
Line
Okay, I'm marking this as urgent. What's your name and the address where help is needed?
Caller
Sarah, 123 Main Street in Rothesay.
Line
Thanks, Sarah. I'm sending this to the team now. You'll get a text confirmation, and someone will follow up as soon as possible.

Hear it yourself

Don't take a website's word for it

The fastest way to judge this is to be the caller. Phone the demo line, describe a fake emergency, and watch the lead alert arrive.

Live demo line · 24/7

506 229 0175

Call it at 2 a.m. if you like. That's the point.

Call the demo line
  • It asks the same triage questions your dispatcher would.
  • It never quotes prices or gives repair advice. Intake only.
  • Your version is built on your services, your area, your wording.

What you get

One job: catch the leads
that were slipping away

Included in every setup

  • Instant text-back the moment a call is missed
  • After-hours and overflow call answering
  • Emergency triage, active leaks flagged urgent
  • Name, number, address, issue, urgency, every time
  • Owner alerts by text and email, instantly
  • A live lead log you can open from any device
  • Callback or booking link texted to the caller
  • Call flow written in your company's name and voice

What it's not

It won't dispatch your techs, quote jobs, or replace your office. It doesn't pretend to be a plumber, and it doesn't give repair advice.

It does one thing: makes sure a real lead never dies in your voicemail again, then gets out of the way so your team can do what it does.

Honest scope is the feature. Tools that try to run your whole shop are how owners end up babysitting software.

Fit check

Built for shops that are
already paying for the phone to ring

A strong fit if you run

  • 2 to 10 trucks doing emergency, drain, water heater, or sewer work
  • Google Ads, Local Services Ads, or a Business Profile that pulls calls
  • A 24/7 or after-hours promise your crew can't always keep on the phones
  • An owner who wants to see every lead, won or lost, in one log

Probably not for you if

  • You're a one-person shop happily booked solid on referrals
  • You don't actually want more emergency calls right now
  • You're looking for full dispatch software. That's Jobber or ServiceTitan, and this runs beside them

Pricing

One plan, priced to be
an easy yes for the first shops in

Founding pilot · 60 days
$500/ month
+ $500 one-time setup, done for you
  • Everything in "Included in every setup," configured for your shop
  • Call flow tuned with you during the pilot, not set and forgotten
  • A lead log that shows exactly what the system recovered
  • JM's cell, not a support queue
  • Month to month after 60 days, cancel anytime
Ask about a pilot spot

Why a pilot, and why this price

This is a new service and you'd be one of the first plumbing companies running it. Pilot pricing reflects that honestly: you take a small chance on us, we make it cheap to find out.

Compare it to your alternatives: a part-time office hire runs thousands a month, and a traditional answering service takes messages without triage and bills by the minute.

After the pilot we agree on the ongoing rate before you commit to anything. No surprise jumps, no contract traps.

The trade: if the system pays for itself in 60 days, you let us write up the results with your numbers. That case study is worth more to us than full price right now.

JM Mahoro, founder of Mahoric AI
JM MahoroFounder · Mahoric AI

Who's behind it

You're dealing with me, not a ticket queue

I'm JM. I build AI systems for a living, and I run Mahoric AI from Quispamsis, New Brunswick.

I started with plumbing because the math is brutal: emergency work pays well, it can't wait, and a missed call goes straight to the next name on Google. Most shops doing great work are leaking jobs through the phone, not the workmanship.

The pilot is deliberately small. I set up your call flow myself, you get my cell, and I tune the system until your team trusts what shows up on their phones. If it doesn't earn its keep in 60 days, we shake hands and you walk.

506 229 0445 jm@mahoricaiinc.com

Straight answers

The questions owners actually ask

No. Your number stays exactly as it is. We set forwarding rules with your phone provider so the system only catches calls you miss, or only after hours, whichever you choose. Turn it off anytime.

They'll be talking to an automated intake line, and if they ask, it says so honestly. Here's the thing about 2 a.m. with water on the floor: callers don't need charm, they need someone to answer, take the details, and confirm help is coming. That beats voicemail every single time. Call the demo line and judge for yourself.

The triage questions are built for exactly that. "Is water actively leaking right now?" gets the job flagged urgent and your on-call tech alerted immediately. The system never gives repair advice, it collects, flags, and escalates to your people.

It takes their details, tells them a team member will call right back, and fires the alert to your phone marked accordingly. You're calling back a captured lead instead of staring at a hang-up in your call history.

It runs alongside all of them. Leads arrive by text, email, and the live lead log, so your dispatcher drops them into whatever you already use in seconds. Direct integrations are on the roadmap once pilot shops tell us which one matters most.

Most shops are live within a week of kickoff. You give us your services, your area, and how you talk to customers. We build the call flow, you test it on the demo line, we flip forwarding on. Your crew changes nothing about how they work.

Yes, and we build it that way on purpose. Callers are informed where disclosure is required, texts identify your business and respect opt-outs in line with CASL, and customer details are treated as your data, kept to the alerts and the lead log. We'll walk through the specifics on the call.

We agree on the ongoing rate together before your 60 days are up, with your lead log on the table so the value is plain. Nothing renews automatically at a higher price, and if the numbers don't work, you cancel and keep your data.

Fit check

Built for owner-led service businesses clearing $200K+.

If calls drive your jobs, the audit should be grounded in your trade, your city, your booking setup, and the lead leak you actually feel. This intake gives me enough context to tell you whether Mahoric AI is worth a real conversation.

  • Plumbing, HVAC, electrical, contractors, landscaping, cleaning, and similar home services.
  • Phone-first shops with missed calls, after-hours demand, or weak quote capture.
  • Canadian teams where the owner or manager can act on lead capture changes.

Send the missed-lead audit intake

Use this if your shop depends on calls, forms, quote requests, or after-hours leads. I will review it and either point you to a short call or tell you plainly if it is not a fit.

Book 10 minutes with JM
Best fit: CAD $200K+/yr, owner-led, Canada-based service businesses where a missed call can turn into a lost job.

or reach JM directly
Call or text506 229 0445 Emailjm@mahoricaiinc.com

You'll only ever hear from us about your own inquiry. No lists, no drip campaigns, opt out of anything with one reply.